Created by
Kendra Garagan
Founder
@
Kenergy
About the Resource
The Audience Alignment Worksheet for Nonprofits is a strategic tool designed to help mission-driven organizations deeply understand and connect with their key stakeholders. It provides a structured approach to identifying and analyzing different audience segments—such as donors, volunteers, beneficiaries, and community partners—ensuring that nonprofit messaging, outreach, and engagement efforts are fully aligned with their needs and motivations.
How It Helps
The Audience Alignment Worksheet helps nonprofits scale their impact by ensuring their outreach, messaging, and engagement strategies are deeply aligned with their key stakeholders. By understanding donor motivations, volunteer engagement triggers, and community needs, nonprofits can create more effective fundraising campaigns, strengthen donor relationships, and improve program participation. This template empowers organizations to take data-driven action, refine their communication, and build sustainable support networks for long-term impact.
Who the Resource is Optimal For
Nonprofit organizations, fundraising teams, marketing and communications teams, volunteer coordinators, and program managers looking to better understand and engage their key stakeholders.