I run Decode Insights, an independent team that helps organizations uncover why people disengage - and what would bring them back. Through real, unbiased conversations with lapsed donors and customers, we surface insights internal teams often can’t access.

Our work has helped organizations retain millions in recurring revenue and donations, convert one-time supporters into long-term partners, win back “lost” opportunities, and turn quiet no’s into yes’s. We’ve helped early-stage startups, nonprofits, and public companies recover stalled deals, increase donor retention, and unlock untapped growth.