Shannon Cherry is a nonprofit strategist, certified fractional fundraiser, and marketing communications expert with more than 25 years of experience helping mission-driven organizations raise over $50 million—and build the systems to keep it going.

She’s known for blending big-picture strategy with practical execution, cutting through the noise to help nonprofits stop spinning their wheels and start seeing real results. Whether it’s creating donor journeys that actually convert, launching a corporate sponsorship program from scratch, or helping teams work smarter with automation, Shannon delivers strategies that stick—without the fluff.

She’s also unapologetically direct, a little sassy, and deeply committed to building an inclusive nonprofit sector that’s powered by bold ideas and real-world impact. When she’s not helping changemakers grow with less stress, you’ll find her in the kitchen, cooking with intention—or advocating fiercely for her twin daughters with Autism.